Ash Montgomery

Ash is the Director of Communications & Strategic Engagement at Apathy is Boring. Based in Montréal, she’s a Concordia University Cultural Studies alum who’s long been fascinated by the power of words and their impact. With over a decade of experience in storytelling, brand strategy, and community building, Ash leads the charge in shaping how Apathy is Boring connects with youth across the country. Her career has spanned the nonprofit, education, and health sectors — always with a focus on purpose-driven work. Ash brings a strategic lens to everything from campaign planning and media outreach to cross-team collaboration and audience engagement.