Canadian diaspora

Canada’s preoccupation with sending a steady stream of crude tankers and virgin lumber to China is obscuring our most valuable resource – people. With a full 10 per cent of the overseas Chinese population residing in Canada and an estimated 300,000 Canadians living in China, it’s time to get serious about mobilizing our vast cultural capital. […]

The Canadians Abroad report is spot on!  This supports what we have been saying since 2007.  Canadians living abroad are over achievers.  They are well educated, often multilingual, culturally articulate and maintain a network of contacts around the globe that would make any marketer drool.  Particularly poignant in the report is the statement that “Whether […]

Not long after the election of Michael Ignatieff as Leader of the Liberal Party, the Conservative Party began to broadcast TV ads that sought to define and demonize Ignatieff.  Of particular note was the Just Visiting ad that asked why Ignatieff was back in Canada after being out of the country for more than 30 […]