Heinbecker: Is the Ethical Oil campaign helping or hurting Canada’s international reputation?
CIGI Distinguished Fellow
Can’t say from extensive firsthand experience, but anecdotally it appears to be hurting, partly because few take us at our word on climate change given our failure to keep our commitments, and partly because it sounds like too much like a PR campaign. Also, after the Exxon Valdez and the BP blowout in the Gulf of Mexico, few take seriously the words “oil” and “ethical” in the same phrase.
