Listen Now

Heinbecker: Is the Ethical Oil campaign helping or hurting Canada’s international reputation?

By: /
26 September, 2011
By: Paul Heinbecker
CIGI Distinguished Fellow

Can’t say from extensive firsthand experience, but anecdotally it appears to be hurting, partly because few take us at our word on climate change given our failure to keep our commitments, and partly because it sounds like too much like a PR campaign.  Also, after the Exxon Valdez and the BP blowout in the Gulf of Mexico,  few take seriously the words “oil” and “ethical” in the same phrase.

Before you click away, we’d like to ask you for a favour … 


Journalism in Canada has suffered a devastating decline over the last two decades. Dozens of newspapers and outlets have shuttered. Remaining newsrooms are smaller. Nowhere is this erosion more acute than in the coverage of foreign policy and international news. It’s expensive, and Canadians, oceans away from most international upheavals, pay the outside world comparatively little attention.

At Open Canada, we believe this must change. If anything, the pandemic has taught us we can’t afford to ignore the changing world. What’s more, we believe, most Canadians don’t want to. Many of us, after all, come from somewhere else and have connections that reach around the world.

Our mission is to build a conversation that involves everyone — not just politicians, academics and policy makers. We need your help to do so. Your support helps us find stories and pay writers to tell them. It helps us grow that conversation. It helps us encourage more Canadians to play an active role in shaping our country’s place in the world.

Become a Supporter