Matthias Lüfkens

Digital Practice Leader with global public relations firm Burson-Marsteller

Matthias Lüfkens is Digital Practice Leader with global public relations firm Burson-Marsteller and author of its Twiplomacy study on government relations and Twitter. Previously he was Head of Digital Media with the World Economic Forum, and a journalist covering the Baltic States for the Daily Telegraph, Libération and Agence France Presse.

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