
Social Media as a Tool for Public Diplomacy
Jennifer Charlton on the reach and transparency of social media.
Jennifer Charlton is the Communications Associate for the Consulate General of Switzerland in New York. She was hired in early 2012 to help launch a social media strategy for the Consulate, as part of Switzerland’s Federal Department of Foreign Affairs e-diplomacy pilot program. Previously Jennifer worked at a social media analytics startup in San Francisco and at advertising agencies in New York as a social media specialist.
Jennifer Charlton on the reach and transparency of social media.