Allan Nichols on Canadians Abroad
The Canadians Abroad report is spot on! This supports what we have been saying since 2007. Canadians living abroad are over achievers. They are well educated, often multilingual, culturally articulate and maintain a network of contacts around the globe that would make any marketer drool. Particularly poignant in the report is the statement that “Whether or not Canadians abroad end up as an asset or a liability for Canada, is not a foregone conclusion, but is predicated on the Canadian policy response.” The vast resource that the Canadian Expat community represents is ripe and truly wishes to participate in the success of this country. Will Canada recognize the value of this resource?